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Subway - Big Band Theory Idents

CD: Melissa Cain

Creatives: Jess Mallet & Lottie Sole

Director: Picturesmith

To help us become more relevant amongst our core target audience, Subway created idents for the Big Bang theory that played into the show's playful science obsession. 

With a quirky, sung, soundtrack, the idents attracted loads of attention, and got the brand noticed by old and new fans alike.