Subway - Big Band Theory Idents
CD: Melissa Cain
Creatives: Jess Mallet & Lottie Sole
To help us become more relevant amongst our core target audience, Subway created idents for the Big Bang theory that played into the show's playful science obsession.
With a quirky, sung, soundtrack, the idents attracted loads of attention, and got the brand noticed by old and new fans alike.