At a time in the UK, when the market was saturated with pre-packed, ready-made, cookie cutter food options, Subway was serving up something different. They were serving empowerment in a 6" sub. Because when you walk into a Subway, you can have whatever you want, the way you want it. With no side eye.

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Created to support various new product offerings and partnerships, the My Sub My Way campaign ran for several years, across multiple platforms. As a result of the first 2 films, profits increased 16%, in-store traffic rose by 11.2%, and breakfast sales increased by 22%. 

 

Below are just a few of the hero films.

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'Keith' - The first in the series, this ad promoted the new Subway Flatbread.

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'Bruce' - Some people find it hard to wake up in the morning, like Bruce. So to help all the sleepy heads of the world out, Subway introduced breakfast, your way.

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'Gareth' - With Chorizo now on the Subway menu, we wanted to introduce a character with a little Spanish Flamenco passion.

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'Sturridge' - To celebrate our partnership with Liverpool FC striker Daniel Sturridge we decided to tell the story of how the legendary Pele inspired him as a child.