With 60% of men admitting they really struggle with buying gifts, and 65% of women admitting that they get better gifts when they drop hints, we decided to empower women to get what they really wanted with a campaign all about those little hints. We even turned our classic print media into tearaways women could casually leave around, and a social campaign that could do the same virtually.

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For Valentine's Day, we continued the story of one of the couples, showing that her man finally really understood her.