Pandora - Do Get What You Love
CD: Melissa Cain
Creative Team: Dom Butler & Liam Riddler
Director: Martin Werner @ Bacon
Photographer Lifestyle: Magdalena Wosinska
Photographer Jewellery: Paul Zak
With 60% of men admitting they really struggle with buying gifts, and 65% of women admitting that they get better gifts when they drop hints, we decided to empower women to get what they really wanted with a campaign all about those little hints. We even turned our classic print media into tearaways women could casually leave around, and a social campaign that could do the same virtually.
For Valentine's Day, we continued the story of one of the couples, showing that her man finally really understood her.