Subway X Muppets
CD: Mark McCall & Richard Dory
Creative Leads: Melissa Cain & James Rooke
While the My Sub My Way campaign was running, Subway had the opportunity to partner with Disney's The Muppets, for the Launch of their new film 'Muppets Most Wanted', featuring new super villain Constantine (aka - Evil Kermit look-a-like)
Rather than write a film where the Muppets interacted with the product in our world, we went into theirs. And showed how even the demanding Miss Piggy could get exactly what she wanted at Subway.
In addition to the cinema ad, we created a fun poster campaign and a Behind the Scenes online film that fans loved.